Allianz Commercial Paragraphs

1. The contrast in the Allianz advertisement.

A global investment perspective shouldn’t be carved into an ivory tower.

There are many contrasts in the advertisement. Some of them help show the company’s global and local character. Having a western man bringing a technologically advanced tablet compared with some primitive rice paddies. The man is also wearing hiking boots while having a loose strapped bag on one of the man’s shoulders. Both of these show contrast, the advertisement is showing that the company is so global that even a modern man with a tablet will travel to get to the remote and primitive rice paddies to help the farmers invest globally. The hiking boots and loose bag scenario is showing that the man isn’t there to enjoy himself hiking in the mountains, but there to do business, though he doesn’t want to get his business shoes and clothes or bag dirty, ripped or destroyed, (excellent point!)  while trying to get to the farmers. Repetition is another key people use to make good advertisements.

2. The repetition in the Allianz advertisement.

A global investment perspective, and, At Allianz global investors...

Repetition is almost everywhere in this ad, some are more difficult to spot than others. Some even might be so obvious that we don't realize. Perhaps like the rice paddies in the background repeating again and again, also the words; investors, global, invest and local are all repeated many times in the text. This is because if someone hears, sees or reads something many times it gets remembered. Then if it gets remembers then the person who remembered the idea can tell other people. Repetition has always been a really successful way of advertising an idea or an object.