It's a...

wwf  (before its too late) emotion because we are killing trees so this is sad

michelin emotion because your family is relying itself on the tires

dove rationality because it gives reasons why dove is better

speed limit emotion and rationality because it is sad that a child could die, but there is also some factual numbers and sciences.

cocacola transference because the shows that because she likes and drinks cocacola, so people like that and whant to be like her.